Change takes more than hope.
Design small shifts that spark big transformations through a clear and practical theory of change.

Change takes more than hope.
Design small shifts that spark big transformations through a clear and practical theory of change.

Change takes more than hope.
Design small shifts that spark big transformations through a clear and practical theory of change.

Changing systems begins with seeing them.
How do you work with what you cannot see?
How do you change what you don't understand?
This is the real challenge. Not lack of intention. Not lack of effort. But that we keep trying to change systems we cannot see and do not understand.
Complex systems don’t respond to intentions. They respond to focused effort put in the right place, in the right way.
A theory of change is how you find that way. And that’s what we build here.
Our theories of change let you see the system you're trying to transform, build a focused strategy to act, and rally partners around a shared path to impact.



For missions becoming movements.
For missions becoming movements.
For missions becoming movements.
Non-profits and NGOs
Mission-driven organisations working to create social change through programs and advocacy

Non-profits and NGOs
Mission-driven organisations working to create social change through programs and advocacy

Non-profits and NGOs
Mission-driven organisations working to create social change through programs and advocacy

Social enterprises and impact-driven businesses
For-profit organisations with social impact embedded in their business model and operations

Social enterprises and impact-driven businesses
For-profit organisations with social impact embedded in their business model and operations

Social enterprises and impact-driven businesses
For-profit organisations with social impact embedded in their business model and operations

Philanthropic foundations and funders
Funders supporting systems change through focused grants and strategic partnerships

Philanthropic foundations and funders
Funders supporting systems change through focused grants and strategic partnerships

Philanthropic foundations and funders
Funders supporting systems change through focused grants and strategic partnerships

Not sure where you fit?
Reach out to us via call or text, and we can guide you through a path that makes sense for you.
Not sure where you fit?
Reach out to us via call or text, and we can guide you through a path that makes sense for you.
Not sure where you fit?
Reach out to us via call or text, and we can guide you through a path that makes sense for you.
The process.
The process.
The process.
Map the system
We begin by making the invisible visible.
Together, we map the complex system you work in: the hidden incentives, the unwritten rules, the unexplained behaviours.
For the first time, everyone sees the same reality. Not competing stories. Not clashing worldviews. Just real problems begging to be solved — and the real work waiting to be done.

Map the system
We begin by making the invisible visible.
Together, we map the complex system you work in: the hidden incentives, the unwritten rules, the unexplained behaviours.
For the first time, everyone sees the same reality. Not competing stories. Not clashing worldviews. Just real problems begging to be solved — and the real work waiting to be done.

A feeling of humility and profound insight — like 'oh, that's what we're up against!'
A feeling of humility and profound insight — like 'oh, that's what we're up against!'
Map the system
We begin by making the invisible visible.
Together, we map the complex system you work in: the hidden incentives, the unwritten rules, the unexplained behaviours.
For the first time, everyone sees the same reality. Not competing stories. Not clashing worldviews. Just real problems begging to be solved — and the real work waiting to be done.

A feeling of humility and profound insight — like 'oh, that's what we're up against!'
Find the way
Then, we start looking for opportunities: What, exactly, are we after? If we succeeded here, what would change there? Where can we apply a small push that ends up moving the whole system?
The feeling is of moving from paralysing complexity to breakthrough clarity – from trying to fix everything to focusing on a critical few.

Find the way
Then, we start looking for opportunities: What, exactly, are we after? If we succeeded here, what would change there? Where can we apply a small push that ends up moving the whole system?
The feeling is of moving from paralysing complexity to breakthrough clarity – from trying to fix everything to focusing on a critical few.

… shifted my idea of who we are, and what we’re really here to do.
… shifted my idea of who we are, and what we’re really here to do.
Find the way
Then, we start looking for opportunities: What, exactly, are we after? If we succeeded here, what would change there? Where can we apply a small push that ends up moving the whole system?
The feeling is of moving from paralysing complexity to breakthrough clarity – from trying to fix everything to focusing on a critical few.

… shifted my idea of who we are, and what we’re really here to do.
Shape the work
You know where to go. You know what to do.
But how do you bring it all together? How do you design an organisation that serves your mission, instead of the other way around?
Together, we arrive at a focused set of initiatives, and an org structure to support them – so that every person, every dollar, and every ounce of energy is poured into one purpose: making it all real.

Shape the work
You know where to go. You know what to do.
But how do you bring it all together? How do you design an organisation that serves your mission, instead of the other way around?
Together, we arrive at a focused set of initiatives, and an org structure to support them – so that every person, every dollar, and every ounce of energy is poured into one purpose: making it all real.

I've stopped feeling like a small actor fighting a huge system. And I can see what my decisions are doing for thousands of children.
I've stopped feeling like a small actor fighting a huge system. And I can see what my decisions are doing for thousands of children.
Shape the work
You know where to go. You know what to do.
But how do you bring it all together? How do you design an organisation that serves your mission, instead of the other way around?
Together, we arrive at a focused set of initiatives, and an org structure to support them – so that every person, every dollar, and every ounce of energy is poured into one purpose: making it all real.

I've stopped feeling like a small actor fighting a huge system. And I can see what my decisions are doing for thousands of children.
An operating system for changemakers.
An operating system for changemakers.
An operating system for changemakers.
Systems map
An interactive map that lets you see, understand, and navigate through the system.
A single, shared source of truth
Hidden insights that explain dysfunction
The foundational tool for working with systems
Theory of change
A clear and compelling case of your mission and how you believe you’ll get there.


The story behind the strategy
Clear pathways to impact
A shared language to rally funders and partners
Evaluation framework
A starter kit of practical tools to measure impact and hold yourself accountable.
A logic model connecting efforts to outcomes
Evaluation questions and performance indicators
A guide to applying them in everyday work
Guidance and support
An optional, advisory retainer to support implementation and keep your strategy evolving.
Async access via Slack or Email
Monthly check-ins
Annual strategy refresh
Meet your facilitator
Meet your facilitator
Meet your facilitator
Namit Oberoy
A trained facilitator based in Goa, Namit loves working with deep thinkers and bold changemakers, and creates rare spaces where hard conversations can happen with care and curiosity.
With a worldview rooted in systems thinking and storytelling, and a facilitation style that's as rigorous as it is practical, he helps clients move masterfully across perspectives – building both their vision for what's possible and the courage to make it real.

Namit Oberoy
A trained facilitator based in Goa, Namit loves working with deep thinkers and bold changemakers, and creates rare spaces where hard conversations can happen with care and curiosity.
With a worldview rooted in systems thinking and storytelling, and a facilitation style that's as rigorous as it is practical, he helps clients move masterfully across perspectives – building both their vision for what's possible and the courage to make it real.

Namit Oberoy
A trained facilitator based in Goa, Namit loves working with deep thinkers and bold changemakers, and creates rare spaces where hard conversations can happen with care and curiosity.
With a worldview rooted in systems thinking and storytelling, and a facilitation style that's as rigorous as it is practical, he helps clients move masterfully across perspectives – building both their vision for what's possible and the courage to make it real.

Common questions
Common questions
Common questions
What is our role in the process?
What is our role in the process?
What is our role in the process?
How long does the process normally take?
How long does the process normally take?
How long does the process normally take?
Can I delegate this to my team?
Can I delegate this to my team?
Can I delegate this to my team?
Should we pause ongoing work?
Should we pause ongoing work?
Should we pause ongoing work?
Does the work happen online or in person?
Does the work happen online or in person?
Does the work happen online or in person?
How will this help with fundraising?
How will this help with fundraising?
How will this help with fundraising?
Isn’t this only for mature organisations?
Isn’t this only for mature organisations?
Isn’t this only for mature organisations?
What happens on the first call?
What happens on the first call?
What happens on the first call?
What are you trying to change?
Let’s talk about it.
What are you trying to change?
Let’s talk about it.
What are you trying to change?
Let’s talk about it.
Ober house, Monte hill,
Margao, Goa - 403601, India
Ober house, Monte hill,
Margao, Goa - 403601, India
Ober house, Monte hill,
Margao, Goa - 403601, India