Changing culture begins with changing narratives.
Values. Mindsets. Behaviours. They don’t exist in a vacuum. They’re born from stories.
And when everyone’s living a different story of who they are and what they’re trying to do, you don’t have a culture. You have a collection of individuals defending their own versions of reality that have no common ground.
Narratives are that common ground.
Narratives aren’t just the stories we tell. They’re how we see the world, how we make sense of reality. They’re the invisible threads that weave individual experiences into a shared ethos.
That's what makes culture culture. And that’s what we build here.
Ethos helps organisations build collective character and an integrated culture through shared narratives that shape experience and galvanise action.
Culture map
A visual, interactive maps that help you see, understand, and shape your culture.
A diagnostic tool for cultural alignment
Understand sources of dissonance
Recommendations for areas that need work
Core narratives
A set of written and visual artefacts that codify your organisational philosophy
The basis of organisational identity
A shared source of beliefs and values
Living artefacts that can evolve with time
Knowledge base
A digital home for your artefacts, with the tools to integrate them in the everyday
'Start here' guides
Video explainers and walkthroughs
FAQs and best practices
Guidance and support
An optional, advisory retainer to help people embody, spread, and evolve your narrative
Async access via Slack or Email
Monthly check-ins
Annual strategy refresh
